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MKTG317

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Foundations of Marketing

Haskayne School of Business HA - Haskayne School of Business

Subject

MKTG - Marketing

Description

An introductory marketing course designed for management students to introduce the principles and practices of marketing. Topics will cover basic marketing concepts, societal issues, and the decision-making process of marketers in developing marketing strategies and plans. The focus of the course will be on the implementation of specific product, pricing, distribution and communication strategies for specific market situations.

Prerequisite(s): Admission to the Haskayne School of Business, and 30 units including Strategy and Global Management 217.

Antirequisite(s): Credit for Marketing 317 and 341 will not be allowed.

Course Attributes

Fee Rate Group(Domestic) - E, Fee Rate Group(International) -B, GFC Hours (3-0)

Courses may consist of a Lecture, Lab, Tutorial, and/or Seminar. Students will be required to register in each component that is required for the course as indicated in the schedule of classes. Practicums, internships or other experiential learning modalities are typically indicated as a Lab component.

Component

LEC

Units

3

Repeat for Credit

No

Subject code

MKTG
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