Subject
MKTG - Marketing
Description
Understanding how to conduct and evaluate research for management decision making. Emphasis on research design, measurement concepts, sample design, fieldwork, statistical concepts, data analysis and reporting research findings. Practical application by doing a field research study.
Prerequisite(s): Admission to the Haskayne School of Business and Marketing 317.
Prerequisite(s): Admission to the Haskayne School of Business and Marketing 317.
Signature Learning
Research & Creative Scholarship
Course Attributes
Fee Rate Group(Domestic) - E, Fee Rate Group(International) -B, GFC Hours (3-0), Research & Creative Scholarship - Focused
Courses may consist of a Lecture, Lab, Tutorial, and/or Seminar. Students will be required to register in each component that is required for the course as indicated in the schedule of classes. Practicums, internships or other experiential learning modalities are typically indicated as a Lab component.
Component
LEC
Units
3
Repeat for Credit
No
Subject code
MKTG