MKTG467
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International Marketing
Subject
MKTG - Marketing
Description
A course on the environment and basic principles underlying the design and implementation of marketing strategies across national and cross-cultural boundaries. Topics will follow the decision process of international marketers in researching the environment, planning the entry strategy and designing their activities on product, distribution, promotion and pricing.
Prerequisite(s): Admission to the Haskayne School of Business and Marketing 317.
Prerequisite(s): Admission to the Haskayne School of Business and Marketing 317.
Signature Learning
Entrepreneurial Thinking, Research & Creative Scholarship
Course Attributes
Fee Rate Group(Domestic) - E, Fee Rate Group(International) -B, GFC Hours (3-0), Entrepreneurial Thinking - Related, Research & Creative Scholarship - Related
Courses may consist of a Lecture, Lab, Tutorial, and/or Seminar. Students will be required to register in each component that is required for the course as indicated in the schedule of classes. Practicums, internships or other experiential learning modalities are typically indicated as a Lab component.
Component
LEC
Units
3
Repeat for Credit
No
Subject code
MKTG