MKTG341
Download as PDF
Introduction to Marketing
Subject
MKTG - Marketing
Description
An introductory marketing course designed for non-Management students to introduce the broad principles and practices of marketing from both an organizational and societal perspective. Topics will cover basic marketing concepts, societal issues, and the decision process of marketers in developing, pricing, promoting and distributing their products.
Antirequisite(s): Credit for Marketing 341 and 317 will not be allowed.
Notes: Not available for credit towards the Bachelor of Commerce degree. Preference in enrolment is given to students who have declared a Management and Society Minor.
Antirequisite(s): Credit for Marketing 341 and 317 will not be allowed.
Notes: Not available for credit towards the Bachelor of Commerce degree. Preference in enrolment is given to students who have declared a Management and Society Minor.
Course Attributes
Fee Rate Group(Domestic) - E, Fee Rate Group(International) -B, GFC Hours (3-0)
Courses may consist of a Lecture, Lab, Tutorial, and/or Seminar. Students will be required to register in each component that is required for the course as indicated in the schedule of classes. Practicums, internships or other experiential learning modalities are typically indicated as a Lab component.
Component
LEC
Units
3
Repeat for Credit
No
Subject code
MKTG