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MKTG431

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Retail Management

Haskayne School of Business HA - Haskayne School of Business

Subject

MKTG - Marketing

Description

A strategic approach to the retail industry. Managing the retail operation, including site selection, store design, consumer behaviour in retail situations, buying, inventory management, and visual merchandising. The role of retailing in the global economy.

Prerequisite(s): Admission to the Haskayne School of Business and Marketing 317.

Signature Learning

Entrepreneurial Thinking

Course Attributes

Fee Rate Group(Domestic) - E, Fee Rate Group(International) -B, GFC Hours (3-0), Entrepreneurial Thinking - Related

Courses may consist of a Lecture, Lab, Tutorial, and/or Seminar. Students will be required to register in each component that is required for the course as indicated in the schedule of classes. Practicums, internships or other experiential learning modalities are typically indicated as a Lab component.

Component

LEC

Units

3

Repeat for Credit

No

Subject code

MKTG
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