Skip to Main Content

MKTG477

Download as PDF

Strategic Brand Management and Innovation

Haskayne School of Business HA - Haskayne School of Business

Subject

MKTG - Marketing

Description

An in-depth examination of brand management including brand concept, strategic innovation, product portfolio, and new product/service development.

Prerequisite(s): Admission to the Haskayne School of Business and Marketing 317.

Course Attributes

Fee Rate Group(Domestic) - E, Fee Rate Group(International) -B, GFC Hours (3-0)

Courses may consist of a Lecture, Lab, Tutorial, and/or Seminar. Students will be required to register in each component that is required for the course as indicated in the schedule of classes. Practicums, internships or other experiential learning modalities are typically indicated as a Lab component.

Component

LEC

Units

3

Repeat for Credit

No

Subject code

MKTG
UCalgary Logo

Contact Us

Reach out to us if you have any questions about the new Calendar website or to provide feedback on any of the site navigation. For any questions regarding your program or for specific interpretations of regulations, please connect with an advisor for support.

Site Disclaimer

Please read the Important Notice and Disclaimer to understand your rights and responsibilities with regards to using the Academic Calendar.

Additional Information and Resources

The University of Calgary, located in the heart of Southern Alberta, both acknowledges and pays tribute to the traditional territories of the peoples of Treaty 7, which include the Blackfoot Confederacy (comprised of the Siksika, the Piikani, and the Kainai First Nations), the Tsuut’ina First Nation, and the Stoney Nakoda (including Chiniki, Bearspaw, and Goodstoney First Nations). The City of Calgary is also home to the Métis Nation of Alberta (districts 5 and 6).

The University of Calgary is situated on land Northwest of where the Bow River meets the Elbow River, a site traditionally known as Moh’kins’tsis to the Blackfoot, Wîchîspa to the Stoney Nakoda, and Guts’ists’i to the Tsuut’ina. On this land and in this place we strive to learn together, walk together, and grow together “in a good way.”

Powered by Coursedog