MKTG483
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Consumer Behaviour
Subject
MKTG - Marketing
Description
Study of factors influencing consumer behaviour. Topics include consumer judgement and decision-making, persuasion, emotional, motivational, social, cultural and contextual influences on decision-making, as well as methods of gaining consumer insights.
Prerequisite(s): Admission to the Haskayne School of Business and Marketing 317.
Prerequisite(s): Admission to the Haskayne School of Business and Marketing 317.
Course Attributes
ET Related, Fee Rate Group(Domestic) - E, Fee Rate Group(International) -B, GFC Hours (3-0)
Courses may consist of a Lecture, Lab, Tutorial, and/or Seminar. Students will be required to register in each component that is required for the course as indicated in the schedule of classes. Practicums, internships or other experiential learning modalities are typically indicated as a Lab component.
Component
LEC
Units
3
Repeat for Credit
No
Subject code
MKTG