REAL457
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Real Estate Marketing
Haskayne School of Business
HA - Haskayne School of Business
Subject
REAL - Real Estate Studies
Description
Marketing is essential to the success of any real estate development project. In this course, students review the role that marketing plays at each step in the development process, gain an understanding of changing real estate markets, and learn how to utilize market research information, develop and manage a marketing program, create unique project identities, and undertake an effective advertising and communications program.
Prerequisite(s): Admission to the Haskayne School of Business and 60 units including Marketing 317.
Prerequisite(s): Admission to the Haskayne School of Business and 60 units including Marketing 317.
Course Attributes
Fee Rate Group(Domestic) - E, Fee Rate Group(International) -B, GFC Hours (3-0)
Courses may consist of a Lecture, Lab, Tutorial, and/or Seminar. Students will be required to register in each component that is required for the course as indicated in the schedule of classes. Practicums, internships or other experiential learning modalities are typically indicated as a Lab component.
Component
LEC
Units
3
Repeat for Credit
No
Subject code
REAL
Understanding Course Information
Please refer to Course Terminology and Description to better understand how to interpret course information such as GFC hours, prerequisites, course levels, etc.
Note that not all courses are offered every term or every year. Please refer to the Schedule of Classes or Schedule Builder to see active class offerings.