MKTG475
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Digital Marketing
Subject
MKTG - Marketing
Description
Examination of specific digital strategies, tactics and platforms to understand the concepts of digital and interactive marketing. Topics include social media, user-generated content, mobile marketing and display advertising.
Prerequisite(s): Admission to the Haskayne School of Business and Marketing 317.
Antirequisite(s): Credit for Marketing 475 and Marketing 559.02 will not be allowed.
Prerequisite(s): Admission to the Haskayne School of Business and Marketing 317.
Antirequisite(s): Credit for Marketing 475 and Marketing 559.02 will not be allowed.
Course Attributes
Fee Rate Group(Domestic) - E, Fee Rate Group(International) -B, GFC Hours (3-0), WIL Other
Courses may consist of a Lecture, Lab, Tutorial, and/or Seminar. Students will be required to register in each component that is required for the course as indicated in the schedule of classes. Practicums, internships or other experiential learning modalities are typically indicated as a Lab component.
Component
LEC
Units
3
Repeat for Credit
No
Subject code
MKTG