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MKTG631

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Marketing Analytics

Haskayne School of Business HA - Haskayne School of Business

Subject

MKTG - Marketing

Description

Introduction to empirical data-driven marketing strategies through data analytics. Topics include hypothesis testing, linear and choice models, clustering, and classification, using R programming for hands-on analysis with real-world databases.

Prerequisite(s): Marketing 601.

Course Attributes

Fee Rate Group(Domestic) - F, Fee Rate Group(International) -E, GFC Hours (3-0)

Courses may consist of a Lecture, Lab, Tutorial, and/or Seminar. Students will be required to register in each component that is required for the course as indicated in the schedule of classes. Practicums, internships or other experiential learning modalities are typically indicated as a Lab component.

Component

LEC

Units

3

Repeat for Credit

No

Subject code

MKTG
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