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MKTG667

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International Marketing

Haskayne School of Business HA - Haskayne School of Business

Subject

MKTG - Marketing

Description

Design and implementation of marketing strategies across countries. Focuses on the global marketing environment and decision issues on foreign market entry, local marketing and global management of marketing activities.

Prerequisite(s): Marketing 601.

Also known as: (formerly Marketing 795)

Course Attributes

Fee Rate Group(Domestic) - F, Fee Rate Group(International) -E, GFC Hours (3-0)

Courses may consist of a Lecture, Lab, Tutorial, and/or Seminar. Students will be required to register in each component that is required for the course as indicated in the schedule of classes. Practicums, internships or other experiential learning modalities are typically indicated as a Lab component.

Component

LEC

Units

3

Repeat for Credit

No

Subject code

MKTG
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