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MKTG667

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International Marketing

Haskayne School of BusinessHA - Haskayne School of Business
Overview

Subject

MKTG - Marketing

Description

Design and implementation of marketing strategies across countries. Focuses on the global marketing environment and decision issues on foreign market entry, local marketing and global management of marketing activities.

Prerequisite(s): Marketing 601.

Also known as: (formerly Marketing 795)

Signature Learning

Entrepreneurial Thinking, Research & Creative Scholarship

Course Attributes

Fee Rate Group(Domestic) - F, Fee Rate Group(International) -E, GFC Hours (3-0), Entrepreneurial Thinking - Related, Research & Creative Scholarship - Related

Courses may consist of a Lecture, Lab, Tutorial, and/or Seminar. Students will be required to register in each component that is required for the course as indicated in the schedule of classes. Practicums, internships or other experiential learning modalities are typically indicated as a Lab component.

Component

LEC

Units

3

Repeat for Credit

No

Subject code

MKTG
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The University of Calgary, located in the heart of Southern Alberta, both acknowledges and pays tribute to the traditional territories of the peoples of Treaty 7, which include the Blackfoot Confederacy (comprised of the Siksika, the Piikani, and the Kainai First Nations), the Tsuut’ina First Nation, and the Stoney Nakoda (including Chiniki, Bearspaw, and Goodstoney First Nations). The city of Calgary is also home to the Métis Nation within Alberta (including Nose Hill Métis District 5 and Elbow Métis District 6).

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