PPOL604
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Communicating Policy
Subject
PPOL - Public Policy
Description
Examines aspects of communication and persuasion in the context of policy, including the impact of new modes of communication on the development and dissemination of public policy. Theoretical and practical actions in communicating to persuade; the nature and object of public opinion research; crisis communications; the role of trust in effective communication; the impact and management of the turn to social media; and the theory and practice of political communication. Course evaluation focuses on pragmatic skills and the ability to apply theoretical concepts under real-world conditions.
Also known as: (formerly Public Policy 621)
Also known as: (formerly Public Policy 621)
Course Attributes
Fee Rate Group(Domestic) - F, Fee Rate Group(International) -E, GFC Hours (2-0)
Courses may consist of a Lecture, Lab, Tutorial, and/or Seminar. Students will be required to register in each component that is required for the course as indicated in the schedule of classes. Practicums, internships or other experiential learning modalities are typically indicated as a Lab component.
Component
LEC
Units
2
Repeat for Credit
No
Subject code
PPOL