MKTG437
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Marketing Analytics
Subject
MKTG - Marketing
Description
Introduction to data-driven marketing strategies, covering market research, marketing mix modelling, segmentation, social media analytics, and data analysis techniques. Course uses R and involves hands-on experience with real-world databases.
Prerequisite(s): Admission to the Haskayne School of Business and Marketing 317.
Antirequisite(s): Credit for Marketing 437 and 559.03 (Marketing-Based Analytics) will not be allowed.
Prerequisite(s): Admission to the Haskayne School of Business and Marketing 317.
Antirequisite(s): Credit for Marketing 437 and 559.03 (Marketing-Based Analytics) will not be allowed.
Course Attributes
Fee Rate Group(Domestic) - E, Fee Rate Group(International) -B, GFC Hours (3-0)
Courses may consist of a Lecture, Lab, Tutorial, and/or Seminar. Students will be required to register in each component that is required for the course as indicated in the schedule of classes. Practicums, internships or other experiential learning modalities are typically indicated as a Lab component.
Component
LEC
Units
3
Repeat for Credit
No
Subject code
MKTG