Bachelor of Arts (BA) in Communication and Media Studies
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General Program Information
Contact Information
Website: arts.ucalgary.ca/communication-media-film
For Program Advice
Students should consult an undergraduate program advisor in the Arts Students’ Centre for information and advice on their overall program requirements. Advising contact information can be found online: arts.ucalgary.ca/advising.
Introduction
The Bachelor of Arts (BA) in Communication and Media Studies is offered by the Department of Communication, Media and Film.
The BA in Communication and Media Studies program aims to educate flexible and articulate analysts, researchers and practitioners for a wide range of academic, public and professional contexts. It provides graduates with the knowledge and discernment to communicate ideas effectively. Students investigate communication in and across a variety of media, including digital media, television, film and radio, and critically examine modes of communication including speech, writing, and visual communication.
The field of Communication and Media Studies explores the ways in which communication constructs and reflects society and culture. The program emphasizes the theory, criticism, and history of communication through traditional media, new media and popular culture. It also focuses on the theory, critique and production of informative, persuasive and professional discourse in a range of public, media and organizational contexts (e.g., discourses related to identity, health, technology, food and food marketing and the environment).
Our co-operative education and experiential learning opportunities enable students to develop and apply their skills in non-academic contexts.
Opportunities for further concentration are available via the BA (Honours) in Communication and Media Studies.
A different but related program is the Bachelor of Communication, Media and Film (BCMS), a degree that integrates transfer credit for a two-year diploma in a professional field of communication.